CASE STUDY 01
Uplist helps client leverage their enrolment on amazon vendor central by creating A+ product data and utilizing AMS tools to drive conversions
The client is supplier of electronics and home appliances. They were earlier on Seller Central with FBA option (Fulfillment by Amazon) and had recently migrated to Amazon Vendor Central.
With the enrolment on Vendor Central the client wanted a partner to help them leverage AMS tools (Amazon Marketing Services), participate in programs such as Subscribe & Save & Amazon Vine, and create enhanced content via Amazon A+ Detail Pages.
Scope of Work
- Writing A+ complaint content for product display pages
- Listing Amazon sponsored products
- Catalog management
- Order processing, invoice & shipment tracking
- Inventory monitoring and ensure stock levels sync across all online sales channel
- Updating product price and availability in real time across all online sales channel
UpList deployed a dedicated off-roll team for the client headed by a project manager and consisting of product content writers, category specialists, SEO executives and back-end order entry personnel. Jointly designed and implemented a seamless order-to-cashprocess to include:
- Pre-order activities like NIS (new item setup), product page creation and optimization, bespoke A+ enhanced product descriptions and category page content creation.
- Order processing and invoice data entry, inventory updates.
- After-sales activities like customer support, warranty and
The team’s hands-on-experience on both Seller Central and Vendor Central helped the client implement practical & effective processes to build and control their brand presence, create A+ content, leverage their Vendor Central membership to maximize their sales while maintaining a healthy bottomline . We continue to provide on-going support to the client to optimally operate on Vendor Central.
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